Advertisment Essay Example | Topics and Well Written Essays - 1000 words

Advertisment - Essay Example One of its most famous commercial, with a slogan â€Å"Spray more, get more†, which, by the way, has more than 50 million views on Youtube, mat be regarded as the epitome of the utilization of the ‘sex sells’ concept and stereotyping of women. Axe is a brand that produces such hygiene products for men as body spray, body wash, and deodorant. The entire campaign of this brand is comprised of the commercials that have one common theme in all of them. More specifically, in all the commercials of the advertising campaign of the brand, the main character is a man who is chased by a great number of attractive women. The overall idea of the entire campaign is that once a man uses one of the Axe products, he will become desirable for all women he meets. Using such a template for the ads, the advertisers draw a distinctive dividing line between genders and present women as objects in order to target the consumer group. In other words, they tend to create particular stereotypes about genders and use the ‘sex sells’ concept to promote their products. Accordingly to the current studies, the sexual objectification (so-called fetishisation) of female body has become a tendency in modern advertising. Researches show that compared to man, women are portrayed in a sexual manner more often (Brodolini, Giomi, Sansoneti, and Tota 19). The advertisement chosen for the analysis follows the same common scheme of all the ads of the brand. In the very beginning, a young attractive woman feels a particular kind of smell, which is the smell of Axe body spray. She likes it, starts running towards the source of the smell and sees many other girls running through the wild forest in search of the source of the smell. Each of the girls tries to reach the source first. In their pursuit, they overcome a wide range of obstacles: they swim across the sea, climb to the top of the hill and then climb down and finally come to the sea coast. There appears a young man

Report Summary Term Paper Example | Topics and Well Written Essays - 1750 words

Report Summary - Term Paper Example The review is based on this particular article and a few other related literature that are relevant to the arguments presented in the article. This report concludes that sustainable development can only be achieved through low- carbon economy. Such an economy is critical in sustaining the present and future generation without subjecting them to serious environmental, social, and economic risks that often characterizes high- carbon economy. Introduction The article â€Å"World Investment Report 2010- Investing in a Low- Carbon Economy† was prepared by the United Nations Conference on Trade and Development (UNCTAD) in 2010. The report has focused on various aspects of investment across the world such as Global Foreign Direct Investment (FDI), investment policy trends, and how specific sectors play a role in FDI share among other aspects. Particularly, the report has discussed investing in a low- carbon economy. Its focus on low- carbon economy is informed by the need to have sus tainable economic development. This article was developed in the context of emerging impacts of climate change that are deemed to be adverse and detrimental to human survival in the long- run. As such, there is need for solutions in order to counter the implications of climate change impacts and provide sustainable environment for the present and future generations. UNCTAD is a UN’s agency and therefore the credibility of this article is unquestionable. The subject of low- carbon economy is very important and worth writing because as a society we cannot ignore the impacts of climate change which are so real. The society should be alive to the realities of climate change which threatens the very existence of humans (Sawin and Moomaw 23). That is why writing on measures that are and should be taken to counter one of the greatest challenges currently facing humans is such a noble engagement. This purpose of this report is to focus on the issues discussed in the article, which is investing in the low- carbon economy. The article is comprehensive and covers critical aspects that focus on investing in low- carbon economy. Analytical Summary of Main Arguments The article begins by arguing that Transnational Corporations (TNCs) are part of the problem and solution to the investment in a low- carbon economy due to the proposition that they can provide low- carbon technology and investment. Indeed, Foreign Direct Investment (FDI) on low carbon is already huge and its potential is immense. However, â€Å"carbon leakage† is a major concern to this investment; UNCTADA notes in its report that this concern can be addressed at source rather than at the border through ways such as engaging corporate governance mechanisms (UNCTAD 20). Moreover, investments in low- carbon economy should not occur in haphazard as this may result to high costs and reduced benefits. Therefore, there is need for policy to be put in place so as to minimize costs and maximize benefits t hat are linked to attracting low- carbon FDI (Constable 95). Towards this end, UNCTAD makes proposals in the report in regard to global partnership. The proposal is made up of five major components: securing contribution of IIAs to mitigation of climate change; establishment of strategies that are geared towards promoting clean investment; developing an international